Two experts talked to students who currently work for Penn State’s Daily Collegian newspaper about their career paths in marketing and branding and how their experience on The Daily Collegian proved valuable in their professional lives.

Featured in the roundtable video meeting were Kelly Ruoff, chief branding officer for Root Insurance, and Elizabeth Johnson, owner of Glee Content Marketing, a consulting business specializing  in content marketing and social media.

The roundtable was moderated by Abigail Schucker, The Collegian’s director of marketing.

Both Ruoff and Johnson worked for The Collegian while studying at Penn State.  Ruoff, a journalism major, was a beat reporter, worked on the night desk, and served as one of the paper’s first digital editors. Johnson, an advertising and public relations major, worked in The Collegian’s marketing department mostly, ultimately as its manager.

The event was one in a series sponsored by the Daily Collegian Alumni Interest Group (AIG).

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Barbara Stack

I started my journalism career at The Daily Collegian, where I covered cops, "radicals and minorities," and served as editorial page editor. After graduation, I worked as a reporter and feature writer for two community papers, The Tribune-Review and the Beaver County Times, before being hired by the Pittsburgh Post-Gazette. I worked for the Post-Gazette for 27 years as a reporter, assistant city editor and editorial page writer. For a decade I covered issues regarding children and families, and a series of stories I wrote, along with a court case I persuaded the Post-Gazette to pursue, led to an order opening to the press and public dependency hearings in Pennsylvania juvenile court. In 2007, I began working as a blog writer for the United Steelworkers Union, composing blogs and op-eds that were published in the name of the union's international president. I am now retired and working as a consultant for The Pittsburgh Foundation's communications department.