Collegian AIG Roundtable: Building a Marketing Plan and Budget

Abigail Schucker, director of marketing for Penn State’s student newspaper, The Daily Collegian, moderates this panel of marketing experts. They are Abigail A. Fairmen, director of marketing and business development for Richards, Kibbe & Orbe LLP; Andrew Palsky, associate brand director, hospital marketing for NovoNordisk, and Megan Hennigan, director of. . .

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Collegian AIG Roundtable: Networking Effectively

Job searching and networking are challenging, even when there’s no pandemic. In this roundtable discussion on the why, when and how on networking, Daily Collegian Assistant Marketing Director Mikayla Brennan interviews panelists Robyn Radomski, principal in the RLR Advisory Group and retired CMO of several large professional services firms; Karen Pallotta, retired. . .

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