Collegian AIG Roundtable: Building a Marketing Plan and Budget

Abigail Schucker, director of marketing for Penn State’s student newspaper, The Daily Collegian, moderates this panel of marketing experts. They are Abigail A. Fairmen, director of marketing and business development for Richards, Kibbe & Orbe LLP; Andrew Palsky, associate brand director, hospital marketing for NovoNordisk, and Megan Hennigan, director of shopper marketing, SodaStream International, Ltd.

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