Abigail Schucker, director of marketing for Penn State’s student newspaper, The Daily Collegian, moderates this panel of marketing experts. They are Abigail A. Fairmen, director of marketing and business development for Richards, Kibbe & Orbe LLP; Andrew Palsky, associate brand director, hospital marketing for NovoNordisk, and Megan Hennigan, director of shopper marketing, SodaStream International, Ltd.

Barbara Stack

I started my journalism career at The Daily Collegian, where I covered cops, "radicals and minorities," and served as editorial page editor. After graduation, I worked as a reporter and feature writer for two community papers, The Tribune-Review and the Beaver County Times, before being hired by the Pittsburgh Post-Gazette. I worked for the Post-Gazette for 27 years as a reporter, assistant city editor and editorial page writer. For a decade I covered issues regarding children and families, and a series of stories I wrote, along with a court case I persuaded the Post-Gazette to pursue, led to an order opening to the press and public dependency hearings in Pennsylvania juvenile court. In 2007, I began working as a blog writer for the United Steelworkers Union, composing blogs and op-eds that were published in the name of the union's international president. I am now retired and working as a consultant for The Pittsburgh Foundation's communications department.